USA Today, seeks to convince the target audience (people who are not particularly looking for conventional work), that getting hired at a start-up may not be the best idea. While Backman does stick to the main topic, though sometimes condescendingly so, I found that some of the opinions given seem to be slightly on the biased side. Some key points given in the article as to why start-ups don’t make the best workplace are; lack of job security, extremely demanding work environments, and financial instability. All of which have the major potential of happening at any company/organization. Backman does lightly touch on that fact by admitting that there is always a risk of losing your job no matter where you work and that corporate jobs can be just as demanding as start-ups. Something I find troubling about Backman’s article is the fact that there are so many overlooked opportunities to add actual facts and positive statistics into her writing.
At one point Backman states that,”the Wall Street Journal says that three out of every four start-ups
ultimately fail.” Backman could have also included the fact that 40% of small business are profitable, 30% break even and 30% are continually losing money. Putting start-ups in such a particularly dim light, takes away from the fact that start-ups and small business are the backbone of this country. Every major company and organization started as one.
Janay Flournoy
Social Media Sp.
RDW Creations LLC